As soon as I began working at Chotot as a user research and strategist, I became aware that onboarding systems on reliable marketplace platforms had several issues, including a lack of rationality and a lack of a management system. This has a negative effect on the user experience.Therefore, I made the decision to assume responsibility for updating the onboarding system and creating the management process for any future use cases.

Problems

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• The user's experience using the product is hampered by the onboarding components' indiscriminate usage, lack of logic and order, and lack of cohesiveness.
• Chotot has unique features and goods compared to the market, which consumers have reported difficulty adapting to and figuring out how to utilize.
• Every time different product teams develop a new onboarding component, they miscommunicate, which causes conflict or duplication.

Solutions/Strategies

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• Defining onboarding rules and guidelines for futures usage.
• Creating a onboarding management process and systems to align between teams.
• Updating current onboarding components by defined system.

Management process

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To input a new onboarding component for review, all details must be filled:

• Product/Feature
• Verticals/WGs
• PiC
• Types
• Treatment Segments
• Platform
• Page
• Order
• Duration
• Rules
• Status

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Designs

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Instruction onboarding

Feature promotion onboarding

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Customization onboarding (request user data to customize the user experience)

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